How to Promote Your Business By Writing an Ezine Article

Posted on | August 11, 2010 | 1 Comment

Ezine Marketing FREE Report

Yes, the internet is changing but Ezine articles are still an excellent way to market your business to a targeted audience.

Marketing experts have found that ezine articles can be used to establish yourself as an expert in your field, draw in prospective customers and convince them to buy. For those rare few who are talented at and enjoy writing, a simple ezine article may not seem like a complex task. However, for most of us, article writing can be an intimidating and stressful endeavor. This article will provide five tips for making the most of your ezine article.

Begin at the Beginning-Choose a Topic

The first step is to choose a specific topic to write about. The topic should of course be related to your business and designed to hook the interest of your reader. Popular formats for ezine articles include how-to guides, tips for success or maybe just a basic overview of some topic or problem. By choosing your topic and format right away, your writing process will go much more smoothly.

Choose a Catchy Memorable or Controversial Title

If you want to entice readers to actually open and read your article, you will need to come up with a catchy title and opening sentence to grab their attention. However, make sure your title also lets readers know what your article is about. This will help them determine whether your article will be worth their time to read. Some writers find this is the hardest step in the writing process. It might be easier to write the body of the article first and then come up with your attention-getting headline.It is worth spending extra time on this to get the title just right.

Stay Objective

You don’t want your audience thinking your sole purpose is to hard- sell them something, even if that is your primary goal. Instead, think primarily about educating your readers about a subject that they are interested in. Provide accurate, objective information that will keep them reading. This establishes you as an expert in your field; someone they can trust when it comes time to spend their hard-earned cash. Then, you can hook them in with a link to your website at the end.

Do Your Research

Before determining the angle of your article, check the search engines to see how many articles have been written on the topic. If there are too many to count, try to come up with a unique angle on a popular topic that no one has thought of before. This will greatly increase the chance that someone will actually read your article instead of passing it up because it is just more of the same.

Edit your Work

Your ezine articles will be much more likely to get published if you spend the time editing before you submit them. Use your spell check and reread your article to make sure it flows and makes sense. Even if you are confident of your editing ability, it is better to ask a friend, spouse or business associate to proofread your writing for you.

A well-written ezine article will go far in attracting new customers and building your business. With these tips, you are sure to produce an article that is both effective and enjoyable.

To learn more about Ezine Marketing, check out the free Ezine Marketing report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your own affiliate link if you sign up at my own link: http://cbpirate.com/main/farbhof1

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One Response to “How to Promote Your Business By Writing an Ezine Article”

How to Promote Your Business By Writing an Ezine Article | Farbhof1's Blog
August 19th, 2010 @ 12:14 pm

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